Introducing the Inspiration Tool
Welcome to the official OverBlog UK blog!
Let me start by introducing myself Joel Roberts, and my colleague Jonathan Choquel as your new community managers for OverBlog UK. We'll be posting all the latest site news, updates, enhancements and general site information on this blog.
It's exciting times for the OverBlog team, we're planning a series of major site enhancements due for release early 2012, to take us closer to our vision of being a benchmark blogging platform for web writers.
One fantastic enhancement now live on the site today is our 'Inspiration' feature, found in the sidebar of your 'add new post' page.
Every writer struggles with writer's block from time to time. If you're ever stuck for ideas on what to post, we're here to help. By entering any word of your choice into the Inspiration tool and hitting search, you'll see a host of recommended topics for you to write on. Think of it as a search engine for content ideas.
All results are based on what users are already searching for in Google. We're reading real keywords to help suggest topics for your blog posts. You're putting information out where there is a demand for it; by writing content based on demand, your organic traffic will flourish.
If you're interested in music and play the guitar, but you're struggling for good topics to write on, then enter 'guitar' into the inspiration tool and you'll see a list of potential topics appear in three different colours. Green topics are the most in demand, yellow moderately in demand and red topics are least so.
The trick is to try and interpret what these results mean, they represent keywords that real people are entering into search engines. So what are they looking for? Take the result 'free guitar lessons online', the user is clearly looking to find free guitar lessons on the Internet. If you have the answer then put it into words and post it!
We advise you to write objectiveley, concisely and informatively; concentrating on providing the information the reader seeks when they find your content through a search engine.
Give it a go and help steer your blog towards greater organic visits!
Regards,
Joel Roberts
Community Manager UK